Zoho Campaigns is an email marketing and automation platform that helps your company create, send, and track marketing campaigns.
It allows you to design segments of your contact database and track results in detail to optimize their effectiveness.
Furthermore, Zoho Campaigns offers a wide range of advanced marketing automation features, such as creating automated workflows based on customer behaviors, lead scoring, and tracking website activities.
You can also integrate Zoho Campaigns with other Zoho tools, such as Zoho CRM, Zoho Books, and Zoho Desk, to gain a comprehensive view of customer interactions and holistic customer lifecycle management. This powerful tool also comes with predefined and customizable email templates, social media integration, and detailed campaign analytics, enabling you to assess impact and optimize campaigns in real-time.
